GAME COIN LAUNCHES PLATFORM!

Game Coin Launches its ONFIRE ATHLETES Platform, Merging Digital and Physical Sports Cards with Augmented Reality

Game Coin, proudly announces the official launch of its platform, ONFIRE ATHLETES, which incorporates groundbreaking technology with the nostalgia of traditional sports trading cards, combining the best of both worlds.

Years in the making, the ONFIRE ATHLETES platform empowers athletes to create, showcase, share, and print personalized sports cards that come to life through Augmented Reality (AR).

ONFIRE ATHLETES is unlike any other platform, enabling athletes of all levels—from Heisman hopefuls and World Series MVPs to little leaguers and dance teams and every athlete in between —to create and print their own custom cards which can be shared or sold. Each physical card is crafted using high-end materials, and comes with AR capabilities, giving fans an interactive experience like never before. By making this advanced technology accessible to every athlete, ONFIRE ATHLETES empowers anyone to build their brand, engage fans, fund raise and create memorable collectibles.

“After beta tests and invaluable feedback from our community, I am thrilled to launch ONFIRE ATHLETES,” said David Mahler, Founder and CEO of Game Coin, LLC. “Our platform is built to bring athletes closer to their friends, family, and fans through an immersive and personalized experience. This launch is just the beginning, and we are excited to see ONFIRE ATHLETES evolve as we continue to grow.”

Through the end of the year, ONFIRE ATHLETES will concentrate on gathering user insights and refining the platform to ensure a seamless experience for all users. As part of this phase, ONFIRE ATHLETES is also offering NIL (Name, Image, Likeness) partnerships with verified collegiate athletes, allowing them to create their custom sports cards free of charge. This initiative supports college athletes in building their brand while connecting with fans in new ways. The feedback from these users will be vital as ONFIRE ATHLETES prepares for a major marketing and advertising campaign launching in 2025 to reach an even broader audience.

Reflecting on the development process, Mahler noted, “In 2021 GMEX, a crypto currency now held by nearly 10,000 account holders, was launched as a utility token to be used on a platform envisioned to connect athletes with their fans, friends, and family. Bringing that vision to life was slowed by unforeseen obstacles, detours and diligence on how best to implement the platform, which took longer than expected. However, those challenges only made us and the platform better and more resilient. We’re launching a platform that’s not only robust and accessible but sustainable.”

In mid-2023, Game Coin strategically acquired VerifiedInk, a platform that enabled athletes to create/mint NFT’s. The acquisition was fueled by VerifiedInk’s impressive, augmented reality (AR) technology, which seamlessly complemented Game Coin’s advanced digital card creation platform.

This acquisition of VerifiedInk allowed Game Coin to not just offer a digital asset as originally planned but also to offer a physical sports card with AR capabilities using Game Coin’s robust customization tools. The platform now offers a unique “full circle” experience, where athletes can create not only highly customizable digital sports cards, but also physical cards embedded with digital technology and custom print details.

“We've given users not just a unique digital asset but also a one-of-a-kind physical asset enhanced with AR features,” said Mahler. “This combination brings both digital assets and physical cards together, creating an experience that’s unlike anything seen in the sports and collectibles world.”

Game Coin’s ONFIRE ATHLETES platform also bridges the gap between crypto and mainstream users by operating as a hybrid platform. “We’ve never seen a platform where athletes can create both custom digital and physical sports cards that connect the crypto and non-crypto payment worlds,” added Mahler. “By accommodating dual payment options, the platform will accommodate a broader user base and a more diverse audience.”

By consolidating VerifiedInk’s offerings, Game Coin acquired a competitor in the digital sports card space while enhancing its own product lineup. This strategic acquisition strengthens Game Coin’s position and expands its reach by combining Verified Ink’s loyal user base with nearly 10,000 GMEX token holders.

Mahler also announced that “GMEX token holders transacting on the ONFIRE ATHLETES platform will receive a 20% discount on their purchases. Additionally, on credit card transactions, 20% of the gross sales will be used to purchase GMEX tokens, which will then be retired, benefiting token holders by increasing the GMEX liquidity pool and creating greater scarcity of the GMEX token.”

ONFIRE ATHLETES combines traditional sports cards with an interactive AR experience to make each sports card an authentic and unique physical and digital asset that will redefine the fan-athlete connection for the modern era.